We love it when a client hands us the keys and says, “Go for it.” That’s exactly what Nom Nomz did—giving us just a name, Peanut Bonanza, and full creative freedom to run wild.

With a flavour combo of peanut butter and banana as our only guide, we dove straight into brainstorming. Our minds jumped to the classic Bonanza TV series, old Westerns, and cowboy antics—and from there, the concept started to take shape. We sketched out a few rough ideas, shared them with the client, and they were all in.

After a few tweaks, we brought the character to life in a bold, colourful illustration—full of energy, fun, and flavour. From there, we rolled out the full printable label design, followed by a polished 3D visual to be used across their website and marketing.

This one was fun to work on, and we’re so happy with how it turned out.