When Camerons Brewery teamed up with legendary rock band Motörhead and Global Merchandising Services, it was clear this was going to be something special. The result? Road Crew—a beer named after the Motörhead anthem “(We Are) The Road Crew,” a tribute to the band’s loyal roadies and a fan-favourite from their iconic Ace of Spades album. With lyrics like “Another beer is what I need,” the name couldn’t have been more fitting.

Proud to have played a part in bringing this product to life—through bold, distinctive packaging designs and 3D product visuals that captured the energy and spirit of both the band and the brand. The final assets were used across promotional print materials and the Camerons Brewery website, helping the launch stand out on every platform.